Last summer Build-A-Bear stores caused mass chaos in shopping malls across the country when they launched their pay-your-age promotion. The deal generated a lot of publicity but it was mostly negative. Thousands waited in long lines for hours to take advantage of the deal and many were turned away empty handed after the crowds grew too big for mall security and the sale was shut down early. Check out the footage from last year above.

The store is bringing the special back this year with one major change. To be eligible, you must sign up for the "Bonus Club" and create a new birthday profile. The company says you have until June 16th to complete this and then 200,000 people will be selected for the "pay your age" sale.  Read more here.